We’re thrilled to host Dr. Tom Mather (“the Tick Guy”) and Brian and Heather, his team at the Tick Encounter Research Center, to offer us inspiration on how students can become effective science communicators and to learn how to create a science public service announcement (PSA).
Working collaboratively, participants created two projects: Candace and Jen created an animated PSA pitch and Elizabeth and Lisa created an audio PSA story.
- Welcome and Overview by Renee Hobbs – Ticknado
- Introduction to Tick Education by Dr. Tom Mather
- Lesson Plan – Creating a PSA: how media production supports science education goals
- OUR NOTES PAGE
- ACTIVITY #1: WebQuest Exploration: Use Your TickSmart™ Web Quest Version 2 to explore the Tick Encounter Research Center
- ACTIVITY #2. Interview Dr. Mather. Learn how to interview people to gain knowledge and insight on (a) tick identification and prevention (b) science communication. Advice for conducting an interview.
- ACTIVITY #3. Developing a Message. Who is the Target Audience? What is the Core Message? Consider the interests and mindset of (a) kids ages 8 – 12, (b) pet owners, and (c) community leaders.
ACTIVITY #4. Analyze different types of PSAs. Learn more about the genre of a public service announcement. As you watch these examples, try to describe the WHO (target audience) WHAT (message) and HOW (format and style).
- Read Aloud – Two Types of Radio PSAs
- EXAMPLE 1. Serious About Ticks. Spark Media Project.
- EXAMPLE 2. Tips on How to Be Tick Free. Spark Media Project.
- EXAMPLE 3. Tick PSA – Vermont.
- EXAMPLE 4. Elyminators: Dutchess County.
- EXAMPLE 5. PSA Tick Season.
ACTIVITY #5. Plan Your Tick PSA. You can create an audio or video PSA and use live action video OR a remix video using still and moving images you’ve captured from your computer. Brainstorm the WHO, WHAT and HOW and then plan your production by creating a storyboard.
ACTIVITY #6 Produce Your PSA. Working under intense deadline pressure, use your cell phone to create an Audio PSA by using Opinion. Create a live action video PSA using Videolicious or Shadow Puppet. Or use your laptop or tablet to create a remix video using Screencast-o-Matic. Get access to all these tools (and more) here.
ACTIVITY #7 Reflect on the Learning Process. Screen and discuss your PSAs. Then reflect: What did you like about your work? What would you do better or differently if you had more time?
ACTIVITY #8 Assessing the Work. Review assessment rubrics for student-produced PSAs.
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