Creating Science PSAs

We’re thrilled to host Dr. Tom Mather (“the Tick Guy”) and Brian and Heather, his team at the Tick Encounter Research Center, to offer us inspiration on how students can become effective science communicators and to learn how to create a science public service announcement (PSA).

Working collaboratively, participants created two projects: Candace and Jen created an animated PSA pitch and Elizabeth and Lisa created an audio PSA story.


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ACTIVITY #4. Analyze different types of PSAs. Learn more about the genre of a public service announcement. As you watch these examples, try to describe the WHO (target audience) WHAT (message) and HOW (format and style).

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VIEW: How to Make a PSA                           VIEW: Creator Up! series on Creating PSAs

ACTIVITY #5. Plan Your Tick PSA. You can create an audio or video PSA and use live action video OR a remix video using still and moving images you’ve captured from your computer. Brainstorm the WHO, WHAT and HOW and then plan your production by creating a storyboard.

ACTIVITY #6 Produce Your PSA. Working under intense deadline pressure, use your cell phone to create an Audio PSA by using Opinion. Create a live action video PSA using Videolicious or Shadow Puppet.  Or use your laptop or tablet to create a remix video using Screencast-o-Matic. Get access to all these tools (and more) here. 

ACTIVITY #7 Reflect on the Learning Process. Screen and discuss your PSAs. Then reflect: What did you like about your work? What would you do better or differently if you had more time?

ACTIVITY #8 Assessing the Work. Review assessment rubrics for student-produced PSAs.


How to Get Your Student-Produced PSA on Local Television or Radio

Q&A on PSAs with an Advertising Professional

Great Samples of Youth Produced Media from Utah Film Center

Adobe Youth Media – Searchable Gallery

Lesson Plans on Creating PSAs for Voter Participation from PBS

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Read about Deeper Learning 



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